Privacy Policy
Last Updated: January 2026
Lines to the Lost ("we," "us," "our," or "Company") operates the linestothelost.com website (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, including all associated features and functionalities.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, postal address, and phone number when you voluntarily submit contact forms or sign up for newsletters.
- Technical Data: Internet Protocol (IP) address, browser type, operating system, and pages visited.
- Cookie Data: Information stored via cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Information about how you interact with the Site, including time spent on pages, links clicked, and referral sources.
- Device Data: Device identifiers, hardware model, and mobile network information.
How We Use Information
We use collected information for the following purposes:
- Analytics and performance monitoring to understand Site usage and user behaviour.
- Affiliate tracking and commission management for casino partners and promotional campaigns.
- Site improvement, customisation, and optimisation of user experience.
- Compliance with legal obligations and fraud prevention.
- Communication regarding updates, promotions, and newsletters (with your consent).
- Targeted advertising and marketing purposes.
Cookie Policy
Our Site uses cookies and similar technologies to enhance your browsing experience. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for Site functionality and security.
- Performance Cookies: Collect anonymised data about Site usage for analytics.
- Affiliate Tracking Cookies: Track referrals to casino partners to attribute commissions accurately.
- Marketing Cookies: Enable targeted advertising and retargeting campaigns.
Opt-Out Options: You can control cookie preferences through your browser settings or opt out of non-essential cookies via our cookie consent banner. Please note that disabling certain cookies may affect Site functionality.
Third-Party Links
Our Site contains links to external websites, including casino operators and affiliate partners. We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review the privacy policies of any linked sites before providing personal information or engaging in gambling activities.
Important Disclaimer: Lines to the Lost is an affiliate website. We do not operate or control the casinos or gambling platforms promoted on our Site. Gambling carries risks, and you are responsible for understanding the terms and privacy policies of any casino you visit.
Your Rights
For UK and EEA Residents (UK GDPR and GDPR): You have the following rights regarding your personal data:
- Right of access to your personal data.
- Right to rectification of inaccurate data.
- Right to erasure ("right to be forgotten").
- Right to restrict processing.
- Right to data portability.
- Right to object to processing.
- Rights related to automated decision-making and profiling.
For US Residents: Depending on your state of residence, you may have rights under the California Consumer Privacy Act (CCPA), Virginia Consumer Data Protection Act (VCDPA), or similar legislation, including rights to access, delete, and opt-out of data sales.
To exercise your rights, contact us using the details below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Generally:
- Personal data provided through contact forms is retained for up to 3 years or until you request deletion.
- Analytics and usage data are retained for up to 12 months.
- Cookie data are retained according to cookie expiration settings (typically 30 days to 2 years).
- Affiliate tracking data may be retained for accounting and audit purposes as required by law.
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact us at:
Email: [email protected]
Website: linestothelost.com
We will respond to your inquiry within 30 days or as required by applicable law.
Note: This Privacy Policy may be updated periodically. Continued use of the Site constitutes your acceptance of any changes.